It is impossible to do business in our competitive environment without social media. We all know the tremendous advantages interpreters have when they complement their service and advertisement with technology, and more specifically, with social media outlets such as Facebook, Twitter, Google+, Instagram, LinkedIn, and others.
Many colleagues have websites, write blogs, communicate on Skype, WhatsApp and FaceTime; a good number of them gain access to list-serves, chat groups, and Facebook professional groups every day. Most of us do it for the same reasons: To keep up with changes and developments in our profession, advertise our services, clarify a concept, term, or policy, and to develop our network. These are all valid and legitimate reasons to go on line on a daily basis. Unfortunately, in my opinion and that of many others, some interpreters, without even realizing it, are hurting themselves by doing what they are doing. Let me explain:
The Facebook profile and cover photos. Some colleagues use their personal Facebook page for their professional business. It has never been a good idea to mix both parts of a person’s life. It diminishes the credibility and reputation of the interpreter by: (1) giving access to potential and established clients to the interpreter’s personal life. This makes the interpreter look careless and provides personal information that a client rarely needs to know: It is difficult to think of a situation where a client benefits from knowing that the interpreter broke up with her significant other, or by being aware of the weekend party where the interpreter drank himself into oblivion. (2) The interpreter looks careless and uninterested in the profession. The client’s first impression is that the interpreter does not care enough about his work to have a dedicated professional Facebook page, or that he is such a bad interpreter that has never even considered the option.
I cannot think of a worse idea than using a sports team logo, a pet’s picture, or a picture of the interpreter with his significant other, or his children as a profile or cover photos for a professional Facebook page. It projects lack of professionalism to the business. It sends a message that the interpreter is not very well organized, that he constantly mixes personal and professional affairs. Those pictures of your favorite team, beloved dog, or cute children have to go. You can have them in your personal page, provided that you separate it from your business activities. Chat groups, Facebook professional groups should be accessed from your professional page, the one without your team logo, cat or kid.
The advertiser without a website. If you are going to do business as a professional interpreter, get a website! It is a fundamental element of your image as a professional. Go ahead and spend the money, hire a web designer and a web master. Your image will skyrocket after you go on line, and please… do not chose a “do-it-yourself” website. They look crappy and all those banners show disrespect for your client.
Once you have a professional website, you can go to professional groups and websites to advertise your services. It looks very careless and rests you credibility to advertise a workshop or a personal appearance by simply posting on the chatroom. The correct way to do it is to advertise in the professional group’s wall with a nice add with photos if you wish, but always linking the add to your website where all pertinent information will be available for those interested. By the way, please make sure that your email address for information (and in general for dealing with a client) is a professional address with your professional identity and your domain as part of it. Generic Yahoo, Gmail, and AOL email addresses look dated and unprofessional. Obviously, email addresses that made you laugh when you were in college should have never made it to your professional image. Lose the “partyanimal”“sexmachine”“shoptillyoudrop” email addresses immediately!
The assignment recruiter. There are few things in life more annoying than a person trying to cover an assignment for her agency or organization by going into a professional discussion group and asking for availability. First of all, the people who register as members of a group of this kind, do it for professional and academic reasons; maybe even for some social purposes as well. These groups were never intended to be a substitute of other dedicated websites where people offer services and recruit individuals.
This practice also reflects very poorly on the person actively doing the recruiting. It projects an image of a somewhat lazy person who does not try the proper channels to cover an assignment, but simply takes the shortcut and dumps the question in the middle of the chat room annoying others, and also proving that the agency or organization she or he represents does not care for quality, all they want to do (as many of their pairs do) is to get “anybody” to send him to the client. If you don’t want to savage your professional reputation, please stay away from the: “any French interpreter available tomorrow” so unprofessional postings.
The “what does it mean/how do you say” crowd. All the above practices hurt your professional practice, but the one that inflicts the worst damage, and many times the least noticed by the person doing it, is the ever-growing habit of going online to any and all professional groups to ask basic questions about terminology, vocabulary, and interpreting. I fully support those who enter the chat groups to ask about a questionable prospective client or about policy and business practices. I believe that this is one of the reasons we have these groups for; the ones that really do not belong, are the questions by many asking for the meaning of a word or term. In my opinion it shows laziness and ignorance. It is very different to go on line and ask a group for their opinion on the interpretation or context of a term after the person asking the question explains the research process he or she followed, its results, and conclusions. This is a very enriching exercise that we all can learn from. However, to have a person going to the group and ask: “How do you say such and such in Mexico, or in Peru” is demeaning of the group. That person is not only showing that he did not bother to study and research, he is also showing his professional level, especially when the questions about words are so basic that anybody with true command of the language should know. It also shows the lack of general knowledge that a person has. I have to tell you that these questions are extremely annoying, but they have helped me to compile a list of those who I will never contact for an assignment because of their total lack of knowledge, and more importantly, their absolute disregard for research and study.
Dear colleagues, social media is an invaluable tool for an interpreter when properly used, but it can also be the dagger of your professional seppuku when abused and misused in the fashion described above. I truly encourage you all to get rid of these practices that do nothing but hurt you personally, and damage the profession. I am aware of the fact that to some of you these examples can look as an exaggeration and nonsense on my part. I assure you that many potential clients think like I do and they are watching everything you post on line. I now invite you to share other practices that go on in social media, and in your opinion, they hurt the interpreter professionally.