Sometimes interpreters hurt themselves in social media.

July 22, 2015 § 9 Comments

Dear Colleagues:

It is impossible to do business in our competitive environment without social media.  We all know the tremendous advantages interpreters have when they complement their service and advertisement with technology, and more specifically, with social media outlets such as Facebook, Twitter, Google+, Instagram, LinkedIn, and others.

Many colleagues have websites, write blogs, communicate on Skype, WhatsApp and FaceTime; a good number of them gain access to list-serves, chat groups, and Facebook professional groups every day.  Most of us do it for the same reasons: To keep up with changes and developments in our profession, advertise our services, clarify a concept, term, or policy, and to develop our network. These are all valid and legitimate reasons to go on line on a daily basis. Unfortunately, in my opinion and that of many others, some interpreters, without even realizing it, are hurting themselves by doing what they are doing.  Let me explain:

The Facebook profile and cover photos.  Some colleagues use their personal Facebook page for their professional business. It has never been a good idea to mix both parts of a person’s life. It diminishes the credibility and reputation of the interpreter by: (1) giving access to potential and established clients to the interpreter’s personal life. This makes the interpreter look careless and provides personal information that a client rarely needs to know: It is difficult to think of a situation where a client benefits from knowing that the interpreter broke up with her significant other, or by being aware of the weekend party where the interpreter drank himself into oblivion. (2) The interpreter looks careless and uninterested in the profession. The client’s first impression is that the interpreter does not care enough about his work to have a dedicated professional Facebook page, or that he is such a bad interpreter that has never even considered the option.

I cannot think of a worse idea than using a sports team logo, a pet’s picture, or a picture of the interpreter with his significant other, or his children as a profile or cover photos for a professional Facebook page.  It projects lack of professionalism to the business. It sends a message that the interpreter is not very well organized, that he constantly mixes personal and professional affairs. Those pictures of your favorite team, beloved dog, or cute children have to go. You can have them in your personal page, provided that you separate it from your business activities. Chat groups, Facebook professional groups should be accessed from your professional page, the one without your team logo, cat or kid.

The advertiser without a website.  If you are going to do business as a professional interpreter, get a website! It is a fundamental element of your image as a professional. Go ahead and spend the money, hire a web designer and a web master. Your image will skyrocket after you go on line, and please… do not chose a “do-it-yourself” website. They look crappy and all those banners show disrespect for your client.

Once you have a professional website, you can go to professional groups and websites to advertise your services. It looks very careless and rests you credibility to advertise a workshop or a personal appearance by simply posting on the chatroom. The correct way to do it is to advertise in the professional group’s wall with a nice add with photos if you wish, but always linking the add to your website where all pertinent information will be available for those interested. By the way, please make sure that your email address for information (and in general for dealing with a client) is a professional address with your professional identity and your domain as part of it. Generic Yahoo, Gmail, and AOL email addresses look dated and unprofessional. Obviously, email addresses that made you laugh when you were in college should have never made it to your professional image. Lose the “partyanimal” “sexmachine” “shoptillyoudrop” email addresses immediately!

The assignment recruiter.  There are few things in life more annoying than a person trying to cover an assignment for her agency or organization by going into a professional discussion group and asking for availability. First of all, the people who register as members of a group of this kind, do it for professional and academic reasons; maybe even for some social purposes as well. These groups were never intended to be a substitute of other dedicated websites where people offer services and recruit individuals.

This practice also reflects very poorly on the person actively doing the recruiting. It projects an image of a somewhat lazy person who does not try the proper channels to cover an assignment, but simply takes the shortcut and dumps the question in the middle of the chat room annoying others, and also proving that the agency or organization she or he represents does not care for quality, all they want to do (as many of their pairs do) is to get “anybody” to send him to the client.  If you don’t want to savage your professional reputation, please stay away from the: “any French interpreter available tomorrow” so unprofessional postings.

The “what does it mean/how do you say” crowd.  All the above practices hurt your professional practice, but the one that inflicts the worst damage, and many times the least noticed by the person doing it, is the ever-growing habit of going online to any and all professional groups to ask basic questions about terminology, vocabulary, and interpreting.  I fully support those who enter the chat groups to ask about a questionable prospective client or about policy and business practices. I believe that this is one of the reasons we have these groups for; the ones that really do not belong, are the questions by many asking for the meaning of a word or term. In my opinion it shows laziness and ignorance.  It is very different to go on line and ask a group for their opinion on the interpretation or context of a term after the person asking the question explains the research process he or she followed, its results, and conclusions.  This is a very enriching exercise that we all can learn from. However, to have a person going to the group and ask: “How do you say such and such in Mexico, or in Peru” is demeaning of the group. That person is not only showing that he did not bother to study and research, he is also showing his professional level, especially when the questions about words are so basic that anybody with true command of the language should know. It also shows the lack of general knowledge that a person has. I have to tell you that these questions are extremely annoying, but they have helped me to compile a list of those who I will never contact for an assignment because of their total lack of knowledge, and more importantly, their absolute disregard for research and study.

Dear colleagues, social media is an invaluable tool for an interpreter when properly used, but it can also be the dagger of your professional seppuku when abused and misused in the fashion described above. I truly encourage you all to get rid of these practices that do nothing but hurt you personally, and damage the profession.  I am aware of the fact that to some of you these examples can look as an exaggeration and nonsense on my part. I assure you that many potential clients think like I do and they are watching everything you post on line. I now invite you to share other practices that go on in social media, and in your opinion, they hurt the interpreter professionally.

A very simple action by interpreters that can go a long way.

May 22, 2015 § 4 Comments

Dear colleges:

A few days ago I was talking to some interpreters about the changes to the profession brought by the new global economy and technological developments. As we discussed the challenges that we now face as interpreters, it became clear that we need to stay at the edge of all technological developments and we must act and react together as a profession.  As we discussed some of our options, we came to a collective realization that we probably are not taking full advantage of the benefits of our professional organizations, especially, the largest and best known of them all: The American Translators Association (ATA)

In the last years, ATA has reached out to interpreters in several ways. As a result, we now have as many interpreters in the organization as we have translators. Unfortunately, a big difference between the two groups of members is that most interpreters are not qualified to vote, not because an impediment on the organization’s bylaws, but because most interpreters do not know how easy it is to switch your membership status to voting member.

There is a misconception that only certified translators can vote in ATA. That is false. Many interpreters qualify to upgrade their status to voting member; it can be done online, it takes about one minute, and it is for free.

Interpreters who have a federal court certification, a U.S. state court certification, those who have passed an interpreting exam with the U.S. Department of State (conference and seminar level) conference interpreters who are members of AIIC, those who have a college degree in interpreting, and some others who meet certain requirements of professional experience, can now go to ATA’s website and upgrade their membership status.  This is the link: http://www.atanet.org/membership/memb_review_online.php

Professional organizations have never been more important, relevant, and necessary. I encourage you to join them if you are not a member, and if you are an ATA member, or if you are one of those colleagues who is considering an ATA membership, I invite you to join. Those of you who are already members, please click on the link above and change your status to voting member. Remember, that is how the United States was born. If you are already a member, make sure your voice is heard and your opinion is counted.

I now invite you to share with the rest of us your experience as you change your status on line to voting member.

Who are those “top-level” interpreters many agencies refer to?

March 26, 2015 § 16 Comments

Dear colleagues:

I am sure that what I am about to describe has happened to many of you: You get an email from an agency either telling you that they are new to your market and they are looking for “top-level” interpreters in your area, or they address you directly by email to let you know that they have an upcoming project and they would like to have you on board for the event. Both emails end by asking for your resume, fee schedule, and sometimes even references.  I have basically received this email, or similar ones, innumerable times during my career.  I do not know what you do when you get such a request, but I usually respond to the communication by email. I attach the most recent version of my resume, a boilerplate letter that details my fee schedule, accepted payment options, cancellation fees, and travel expenses requirements; and when the agency asks for references, I just state, in the body of the email, that I will only ask my clients for references when the assignment offer is firm, and in the meantime I suggest they google me under: “Tony Rosado Interpreter” and they will find many pages that talk about me, including professional achievements, publications, interviews, and testimonials. I have found that in most cases, this strategy works. It is common for prospective clients to waive the references requirement after they have googled my name.  To me, this is standard practice because I do not like to bother my regular clients unless it is absolutely necessary, and I value my time too much to be happy about spending time collecting reference letters for agencies who have not even extended a solid offer.

Now, what happens after I send the information can be classified in three categories: The exceptionally rare, the exceptionally common, and the deafening silence.

Every once in a while the agency contacts me after I emailed all the information and offers me the job.  This is not a common occurrence and sometimes I have to work a little harder to get the fee I command. Things like an explanation of the work I do, sharing my professional experience, and bringing up potential problems that the client had not thought about, will get me the fee requested on my fee schedule.  Usually, these agencies turn into regular clients after the first assignment as they are serious about customer service and quality interpreting. Of course, most of our work comes from agencies that already know us, or from those who were referred to us by another client or colleague, but we should never discard unknown agencies who reach us by email, unless the communication sounds like a scam, a pipe dream, or we hear about their bad reputation.

The overwhelming majority of these agencies contact me back to thank me for my quick response, and to tell me that my fee schedule is way above their means. Some of them end the communication after this revelation, and some others let me know that they will keep my information, and when they get an interpreter request for an event that “…requires of someone with my experience and credentials… (they)… will contact me”. That is usually the last I hear from the agency.

The rest of the agencies never get back to me. They simple apply the “silent treatment”.  I imagine that their reasons for totally ignoring me have to do with my fee, payment policy, or my travel requirements, but I will never know for sure.

Now, if you are like me, before answering the original email, you do a little research on the agency. I run a search on the web, and when they have a website (it is a bad start when they do not even have one, or the one they have is one of those free websites full of commercial advertisement) I read it very carefully. Although the wording changes from one website to another, all of them promise top-notch, professional and experienced interpreters. This is what gets me thinking. When the agency does not answer back after I send them my resume and fee schedule, or when they respond to let me know I am too expensive for them, I cannot help it but wonder who are they hiring for these assignments?  I know many interpreters and I believe that, at least by name, I am aware of practically all of the top-level interpreters in my language combination. Certainly, I know every name in my region; I have to: this is my market and I am trying to provide a professional service.  Sometimes I ask around, sometimes the information comes to me without doing a thing, you all know how it is in this profession: information gets around.

For this reason, it puzzles me how these agencies can claim that they provide top-notch, experienced interpreters when, as interpreters, you know all those who would fit the description, and many times even the ones one tier below, and none of them was retained to provide the service. Are these agencies being honest with their customers when they promise the best of the best? I do not know for sure, and I am not accusing anybody. I just wonder who these “top-level, experienced” interpreters are, and where are they finding them. I would love to meet them, get to know them, and ask them how they can make a comfortable living when they provide their services for such lower fees. I just do not understand; even if I were to assume that they are all brand new interpreters just out of school and therefore (although erroneously, as I have discussed it many times before) willing to work for a lower fee, how would they meet the “experienced” part of the offer?

I am extremely confused, but maybe you are not, and for that reason I invite you to tell me who are these top-level, experienced interpreters these agencies are offering to their customers. In the meantime, I will share this post with clients and prospective clients to see if they can help me solve the mystery, and in the process, I will inform them that the “top-level, experienced” interpreters I know are not been retained by these agencies.

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