Is interpreter continuing education online as good as in-person learning?

Dear Colleagues:

These months of confinement have changed our lives in many ways, including how we teach and learn. Despite the terrible consequences the pandemic brought to the professional interpreting world, there have been positive effects: a profession more united than ever before, and the possibility to attend courses, workshops and classes remotely from every corner on earth.

Professional development, expensive and out of many interpreters’ league became affordable overnight. On line classes are often offered free or at a fee considerably lower than in-person training sessions; travel expenses are never an issue when attending a workshop from your kitchen table, and even Ivy League quality institutions are offering a learning opportunity to those who would have never considered enrolling in one of their courses.

On line education and training has been an outlet to deal with the lockup, lack of income, and fear of the uncertain. It has also given instructors, professors, and trainers, a way to make a living in a time of closed college campuses and zero conferences.

Online learning is not new, but, just like video conferences, came of age during Covid-19. Suddenly, interpreters’ appetite to learn how to work remotely, protect and grow their business in a crisis, and going back to relearn the basics, created an immense wave of courses, workshops, webinars, and instructors who now co-exist with the better-known trainers and programs from before the quarantine. As a consequence, some of what is offered online is very good… and some is not.

I have discussed this situation in the blog before. It is very important, but I will not deal with it today. My concern in writing this blog has to do with the benefits from online learning on a professional interpreter. Is this an effective way to continue our professional development? And if so, is it comparable to in-person continuing education?

Instructors, government agencies, professional associations, and individuals are joining online professional development classes by the thousands. Besides the obvious workshops on how to interpret remotely from home, two main groups of colleagues are resorting to online education in the interpreting world: The interpreters driven by an aspirational motivation, and those who take advantage of this inexpensive method of obtaining continuing education credits to keep their license, accreditation, patent, or certification current.

The first group, consisting of an overwhelming majority of community interpreters (court, healthcare, education, etc.) gravitate towards those workshops, courses, and webinars that promise to teach them how to become conference interpreters, improve their simultaneous rendition, shake off their fear to interpret consecutively, learn a better note-taking system, get tips on how to do research, join a conference interpreting practice group, and others.

The second group includes those interpreters, usually court and healthcare interpreters, who must log in a certain number of continuing education hours every year to maintain their ability to practice in their field. To continue to interpret in court and medical settings, many interpreters must prove to their government or professional association they have accumulated the minimum credits needed to practice one more year. The possibility to get these credits on line has been around for years in several countries, but until now, most interpreters preferred to meet their continuous professional development requirements by physically attending an international, national, or regional conference where they could get the credits and do networking simultaneously.

This are very difficult times, but it caught my attention how most professional associations, and government agencies, grant continuing education credits to those attending an online event at the same credit-hour equivalency they do for in-person education. I teach courses, webinars and workshops several times a month. I have been doing it for many years, and my many decades of experience as an interpreter trainer and Law School professor show me that the level of learning online is lower than sitting in a classroom. Attention span, multiple distractions, unsupervised behavior, lack of peer-pressure, computer fatigue, and other circumstances, keep the student from learning at the same rate as a traditional system.

There are studies that show that 65 percent of those taking a webinar, workshop, or course online are multitasking most of the time they are in class. It gets even worse when the individual is attending the webinar by phone. “people often find conference calls to be an opportune time to do many, many other things: 65% do other work; 63% send emails; 55% eat or cook during class; 47% go to the washroom; 44% send text messages; 43% are checking social media; 25% play video games; 21% do online shopping; 9% exercise during class; and 6% are on the phone talking to someone else… Part of the reason all of this is possible… is the magical mute function.” (Harvard Business Review https://hbr.org/2014/08/what-people-are-really-doing-when-theyre-on-a-conference-call?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow)

In 1913, Max Ringelmann, a French engineer, discovered why virtual meetings are often so unsuccessful. Ringelmann asked a team of people to pull on a rope. He then asked individuals (separately) to pull on the same rope. He noticed that when people worked as individuals, they put more effort into pulling than when they worked as a team. We call this the “Ringelmann Effect.” The bigger the group, the less responsibility each individual feels. If one does not feel necessary to the success of the task, it’s easy to tune out or put in less effort. In virtual learning the Ringelmann effect is magnified. When you are not in the room to help “pull the rope” for a class, you might feel less motivated to listen and participate. (Harvard Business Review https://hbr.org/2020/05/stop-zoning-out-in-zoom-meetings) It is easy to turn off the video and the instructor will never know what the student did during class.

Because of these peculiar circumstances: less attention to what is been taught online, and the lack of certainty that the students gave their undivided attention to the lesson presented online, it does not in seem fair that the same credits be awarded for an online and an in-person workshop. Less credits should be awarded for continuing education online.

A continuing education unit (CEU) or continuing education credit (CEC) is a measure used in continuing education programs to assist the professional to maintain their license, certification, accreditation, or patent as court or healthcare interpreters. Continuing Professional Development (CPD) or Continuing Education (CE) refers to tracking and documenting the skills, knowledge, and experience interpreters gain, formally and informally, when they work, beyond the initial education or training. This ensures interpreters maintain and improve their knowledge and skills needed to provide their professional services in their field. CPD or CE prove that an interpreter stays up-to-date in their field of professional practice.

When an individual takes a workshop in-person, there are forms to be filled and signed, attendance records to prove the person arrived at the beginning of the webinar, and stayed until the end. Those granting continuing education credits review these records before awarding anything to the student. As an attendee, I have signed an attendance list where I state the times I arrived and left countless times. I have filed continuing education forms to prove I attended the workshop on many occasions. As a teacher, I have filed an attendance record with the certification entity, showing who was in the classroom, and I have submitted an abstract of what I intend to teach, including the learning objectives, every time I teach. The question is: How to verify that a student stayed for the entire session during an online workshop?

The well-known CEU Institute, which facilitates the continuing education process to many regulated industries and professions in the United States and Canada, such as the insurance and healthcare industries, and the legal profession, has created a method to verify the integrity of the continuing education process.

The first thing they require is that online teaching must be live and interactive. Recorded webinars will not qualify as there is no way to corroborate attendance or that the person stayed during the lesson. There should be a way for the instructor or somebody else to verify attendance at the beginning, end, and periodically throughout the course. This attendance could be checked from dedicated software where students will be logged out if they do not periodically provide a keystroke, mouse click, or something similar, to periodic question and answer sessions, surveys and polling, to an old-fashioned roll call several times during the webinar. Unless the CEU Institute receives confirmation of attendance tracking from a method like the ones above, no credits will be granted. This is a sample of the webinar affidavit a monitor has to file with the CEU Institute: http://ceuinstitute2019-net.ntc6-p2stl.ezhostingserver.com/wp-content/uploads/2018/12/Monitor-Affidavit-Webinar_Teleconference.pdf

There should be credits awarded for online continuing education only when attendance and participation can de documented and proved, and there should be fewer credit hours when continuous professional development requirements are met online because of the attention issues, distraction factors, and mental exhaustion caused by distance learning through a computer I mentioned before. This would be a matter of debate, but as a starting point, I propose online continuing education be awarded 70% of the credits granted to an in-person educational session of the same subject and duration. Interpreting is a fiduciary profession, and there are high interests on the balance every time court or healthcare interpreters provide their service. We must do everything within our reach to make sure these professionals truly meet all continuing education requirements, not just on paper, not only by going through the motions, but by actually learning and practicing their skill. I now invite you to share your ideas about online continuing education, how to police it, and how to determine the credit hours it deserves.

Sometimes interpreters hurt themselves in social media.

Dear Colleagues:

It is impossible to do business in our competitive environment without social media.  We all know the tremendous advantages interpreters have when they complement their service and advertisement with technology, and more specifically, with social media outlets such as Facebook, Twitter, Google+, Instagram, LinkedIn, and others.

Many colleagues have websites, write blogs, communicate on Skype, WhatsApp and FaceTime; a good number of them gain access to list-serves, chat groups, and Facebook professional groups every day.  Most of us do it for the same reasons: To keep up with changes and developments in our profession, advertise our services, clarify a concept, term, or policy, and to develop our network. These are all valid and legitimate reasons to go on line on a daily basis. Unfortunately, in my opinion and that of many others, some interpreters, without even realizing it, are hurting themselves by doing what they are doing.  Let me explain:

The Facebook profile and cover photos.  Some colleagues use their personal Facebook page for their professional business. It has never been a good idea to mix both parts of a person’s life. It diminishes the credibility and reputation of the interpreter by: (1) giving access to potential and established clients to the interpreter’s personal life. This makes the interpreter look careless and provides personal information that a client rarely needs to know: It is difficult to think of a situation where a client benefits from knowing that the interpreter broke up with her significant other, or by being aware of the weekend party where the interpreter drank himself into oblivion. (2) The interpreter looks careless and uninterested in the profession. The client’s first impression is that the interpreter does not care enough about his work to have a dedicated professional Facebook page, or that he is such a bad interpreter that has never even considered the option.

I cannot think of a worse idea than using a sports team logo, a pet’s picture, or a picture of the interpreter with his significant other, or his children as a profile or cover photos for a professional Facebook page.  It projects lack of professionalism to the business. It sends a message that the interpreter is not very well organized, that he constantly mixes personal and professional affairs. Those pictures of your favorite team, beloved dog, or cute children have to go. You can have them in your personal page, provided that you separate it from your business activities. Chat groups, Facebook professional groups should be accessed from your professional page, the one without your team logo, cat or kid.

The advertiser without a website.  If you are going to do business as a professional interpreter, get a website! It is a fundamental element of your image as a professional. Go ahead and spend the money, hire a web designer and a web master. Your image will skyrocket after you go on line, and please… do not chose a “do-it-yourself” website. They look crappy and all those banners show disrespect for your client.

Once you have a professional website, you can go to professional groups and websites to advertise your services. It looks very careless and rests you credibility to advertise a workshop or a personal appearance by simply posting on the chatroom. The correct way to do it is to advertise in the professional group’s wall with a nice add with photos if you wish, but always linking the add to your website where all pertinent information will be available for those interested. By the way, please make sure that your email address for information (and in general for dealing with a client) is a professional address with your professional identity and your domain as part of it. Generic Yahoo, Gmail, and AOL email addresses look dated and unprofessional. Obviously, email addresses that made you laugh when you were in college should have never made it to your professional image. Lose the “partyanimal” “sexmachine” “shoptillyoudrop” email addresses immediately!

The assignment recruiter.  There are few things in life more annoying than a person trying to cover an assignment for her agency or organization by going into a professional discussion group and asking for availability. First of all, the people who register as members of a group of this kind, do it for professional and academic reasons; maybe even for some social purposes as well. These groups were never intended to be a substitute of other dedicated websites where people offer services and recruit individuals.

This practice also reflects very poorly on the person actively doing the recruiting. It projects an image of a somewhat lazy person who does not try the proper channels to cover an assignment, but simply takes the shortcut and dumps the question in the middle of the chat room annoying others, and also proving that the agency or organization she or he represents does not care for quality, all they want to do (as many of their pairs do) is to get “anybody” to send him to the client.  If you don’t want to savage your professional reputation, please stay away from the: “any French interpreter available tomorrow” so unprofessional postings.

The “what does it mean/how do you say” crowd.  All the above practices hurt your professional practice, but the one that inflicts the worst damage, and many times the least noticed by the person doing it, is the ever-growing habit of going online to any and all professional groups to ask basic questions about terminology, vocabulary, and interpreting.  I fully support those who enter the chat groups to ask about a questionable prospective client or about policy and business practices. I believe that this is one of the reasons we have these groups for; the ones that really do not belong, are the questions by many asking for the meaning of a word or term. In my opinion it shows laziness and ignorance.  It is very different to go on line and ask a group for their opinion on the interpretation or context of a term after the person asking the question explains the research process he or she followed, its results, and conclusions.  This is a very enriching exercise that we all can learn from. However, to have a person going to the group and ask: “How do you say such and such in Mexico, or in Peru” is demeaning of the group. That person is not only showing that he did not bother to study and research, he is also showing his professional level, especially when the questions about words are so basic that anybody with true command of the language should know. It also shows the lack of general knowledge that a person has. I have to tell you that these questions are extremely annoying, but they have helped me to compile a list of those who I will never contact for an assignment because of their total lack of knowledge, and more importantly, their absolute disregard for research and study.

Dear colleagues, social media is an invaluable tool for an interpreter when properly used, but it can also be the dagger of your professional seppuku when abused and misused in the fashion described above. I truly encourage you all to get rid of these practices that do nothing but hurt you personally, and damage the profession.  I am aware of the fact that to some of you these examples can look as an exaggeration and nonsense on my part. I assure you that many potential clients think like I do and they are watching everything you post on line. I now invite you to share other practices that go on in social media, and in your opinion, they hurt the interpreter professionally.

The secrets of the business world are now available to all interpreters.

Dear colleagues:

Most interpreters are (or were) freelancers in the past. Even many of my colleagues who work as staff interpreters for the government or the private sector do some freelancing on the side: After hours and weekend assignments come to mind.

Although most of us do freelance work, it is also common to run into a colleague who is terrified about the business aspect of the profession. There are so many times when I have listened to my interpreter friends describe themselves as “good interpreters, but bad businesspeople”. I know colleagues who have turned down an assignment because the negotiations with the client were too intense or because the paperwork was so demanding. I understand. I have been lucky and I enjoy the business aspect of the profession, but I recognize that sometimes even the most experienced professionals face scenarios where some specialized knowledge comes in handy. Fortunately, I am going to share some good news with all my interpreter friends and colleagues: Help has arrived!

Today I want to talk about Marta Stelmaszak’s new book: “The Business Guide for Translators”. Despite the title, this is a book that speaks directly to all interpreters, as it covers all of our problems, addresses all of our concerns, and lives up to our expectations.

As most of you know, Marta is a professional interpreter and translator, accomplished author, teacher, scholar, and an entrepreneur. She has been a superstar of the profession for quite some time, a popular blogger, and her online “Business School for Translators” is one of the most popular educational tools for interpreters and translators. I should also disclose that Marta is a friend, that I admire her immensely, and that I got the book as a present.

“The Business Guide for Translators” is a 158-page book that reads easily, it is well-written and throughout the book you get the feeling that Marta is having a conversation with you. It is remarkable how so many complex concepts are explained in plain language so that lay interpreters can relate to the issue, and to the proposed strategy to avoid or solve a problem.

Marta divided the book in four chapters: On the first one: Economics, she deals with the basic concepts that all businessperson should know and understand. After reading the chapter, even the most business-challenged individual will be able to grasp the essentials of capital, supply, demand, investment, inflation and competition. The second chapter is entitled: Strategy. Here, the author explains the ideas of core competence, competitive advantage, value curve and chain, as well as customer segmentation; next, she shows the reader how these principles act in the language industry world, and she presents some well-known strategies while at the same time she encourages the readers to take action in their own lives. The third chapter is called: Business Management. In this part of the book, Marta assumes that the reader has become acquainted with all the basic concepts and strategies, and she is ready to take the language professional by the hand from the beginning. The chapter addresses everything from market research and a business plan, to the delivery of a service that represents an outstanding value, and the growth of the business. The last chapter: Business Practice, is a practically-oriented chapter full of advice, suggestions, and examples on how to contact the new client, how to negotiate the terms of the professional relationship, and how to provide the service, including the follow-up phase.

This book applies to what we do. As an interpreter herself, Marta writes from the start that the book is addressed to all language professionals. You can order the book from http://www.wantwords.co.uk/school/business-checklist-book-translators/ I read the book in one day and I recommend it. I also invite you to order it, read it, and keep it handy for future reference. Marta has given to all interpreters and translators a “Rosetta Stone” for language-related business. I now invite all of you to share your interpreting business-related experiences and how you solved them, and I especially would like to hear from those of you who already read the book.