February 23, 2020 § 2 Comments
2019 was a great year for many of us. Quite a few of you developed professionally and became better at what you do. I congratulate you for that important achievement; unfortunately, competitors are still out there, languages are still changing, technology continues to improve, and clients (agencies or direct corporations) will pay for what they need but are looking for the best service at the best price. The question is: How do we adapt to reality, keep up with technology, and improve our service? The answer is complex and it includes many issues that must be addressed. As always, at the time of the year when we are all planning our professional activities, and programming our agendas, I will address one of the key components of our annual plan: Professional development.
It is practically impossible to beat the competition, command a high professional fee, and have satisfied clients who pick you over all other interpreters, unless you can deliver quality interpreting and state-of-the-art technology.
We need to be better interpreters. We must study, we must practice our craft, we should have a peer support network (those colleagues you call when in doubt about a term, a client, or grammar) and we must attend professional conferences. I find immense value in professional conferences because you learn from the workshops and presentations, you network with colleagues and friends, and you discover what is happening out there in the very competitive world of interpreting. Fortunately there are many professional conferences all year long and all over the world. Many of us attending a professional conference are lucky to live in countries where professional development is tax deductible. Unfortunately, we have a “good problem”: There are so many attractive conferences and we must choose where to go.
I understand some of you may attend one conference per year, or maybe your policy is to go to conferences offered near your home base. I also know that many of you have professional agendas that may keep you from attending a particular event, even if you wanted to be there.
I applaud all organizations and individuals who put together a conference. I salute all presenters and support staff that make a conference possible, and I wish I could attend them all.
Because this is impossible, I decided to share with all of you the 2020 conferences I am determined to attend, and sadly, some I will not due to professional engagements. In other years I have attended more conferences than the ones on my list; last-minute changing circumstances and personal commitments let me go to events I had not planned to attend at the beginning of the year. This time, we must keep in mind that the coronavirus pandemic is impacting many conferences and workshops. For that reason, I suggest you check periodically to see if the conferences you selected are still on schedule, and have a “Plan B” of conferences you would attend if your first choice was postponed or cancelled.
As of today, the conferences I plan to attend this year, and those I recommend even if I will not be able to be there, are:
The Second Africa International Translation Conference (AITCO) in Arusha, Tanzania (February 7-8).
This event already happened earlier this month and it was a success. Unfortunately, my professional commitments kept me from this conference which showcased some of the best presenters from Africa and around the world, speaking on interesting, relevant topics to interpreters and translators. This year the conference was attended by International Federation of Translators (FIT) president Kevin Quirk. I talked to him about this event at the end of last year, and shared my unforgettable experience attending their 2019 conference in Nairobi. The fact he was there made me feel as part of the event. I congratulate Alfred Mtawali and the rest of the organizers for putting together such a valuable learning opportunity. I will try my best to be there in 2021.
The Association of Translators and Interpreters of Florida (ATIF), ATA Spanish Language Division (SPD) and Miami Dade College Eduardo J. Padrón Campus (MDEPC) “In Miami Spring Into Action” in Miami, Florida, (Originally: March 20-22. Postponed until further notice).
I will attend this conference because of the program they put together with top-notch presenters, interesting topics, and the college environment of MDEPC’s campus. I attended the prior edition two years ago, and I can hardly wait for this year’s conference. If you are a Spanish language interpreter, translator, proof-reader, linguist, teacher, or you just love Spanish, this is an event impossible to miss. I also recommend it to those Spanish language colleagues looking for quality CE credits who cannot afford the very expensive ATA annual conference. You can meet all your goals here (quality learning, CE credits, networking with Spanish language interpreters, translators, and other professionals from all over the world, and a more intimate setting to spend more time with presenters without the distractions of the more commercial ATA conference with its vendors and agencies that pay to be there).
The Carolina Association of Translators and Interpreters (CATI) 32nd. Annual Conference in Raleigh, North Carolina (Originally: March 28. Postponed).
I will not attend this conference, but I recommend it for several reasons: I have attended it in the past, I know first-hand some of the very talented members of the association’s board, and because they have scored a home run with their keynote speaker. If you are an interpreter or translator in the Carolinas, or if you have a way to attend, regardless of where you live, do not miss the opportunity to listen to our talented colleague Irene Bruno, one of the best, most experienced interpreters you will ever meet. Learn about conference and diplomatic interpreting from the best. Besides Irene’s anticipated presentation, I also find attractive the presentations by Sarah Baker on Sign Language Interpreters and their relationship to their spoken language colleagues, the “LatinX” presentation by Hernán Silva-Zetina and Matthew Benton, and the no-doubt great session where my friend Santiago García Castañón will show us how to speak better. The conference will take place at Meredith College, and it will be followed by the ATA certification exam on March 29.
Third Translators and Interpreters International Congress Citi Lima 2020 in Lima, Perú (Originally: May 2-3. Postponed until further notice).
Ever since I heard of this event last year in São Paulo, I have been counting the days to this congress. Organized and sponsored by the Peruvian Translators Association (Colegio de Traductores del Perú) and several prestigious Peruvian universities, this congress promises to be the professional and academic event of the year. Held at Lima’s Convention Center, this two-day congress has an impressive program packed with interesting, useful, relevant, and current topics. If you are planning a trip to South America in 2020, go to Perú, see the country, learn its history, taste its awesome food, and be part of the professional and academic event of the year. See you in Lima!
National Association of Judiciary Interpreters and Translators (NAJIT) 41st. Annual Conference in Ft. Lauderdale, Florida (June 5-7).
This year legal interpreters and translators from the United States, and a few from abroad, will meet in sunny Florida for the annual conference of the only judiciary interpreters and translators association in the United States. Unfortunately, at this time, NAJIT has not published its program, but based on previous years, you can count on a variety of topics and presenters that will no doubt cover all fields of interest to our colleagues in the legal field. This is a two-day conference (June 6-7) with pre-conference workshops on June 5. In the past, conferences have offered all-day and half-day pre-conference workshops. On a personal note, I will tell you that I was concerned when I heard the conference was going to be in Ft. Lauderdale instead of Miami. I immediately though of the difficulties to get to the site of the conference. I was worried that all you could fly to Ft. Lauderdale were low-cost airlines. Fortunately, I can share with you that conventional airlines fly to Ft. Lauderdale. This will let those of us who prefer these carriers fly into the city instead of having to fly to Miami and then get to Ft. Lauderdale by taxi. I look forward to meeting many friends at this conference.
Sexto Encuentro Internacional de Traductores dentro de la Feria Universitaria del Libro (FUL) in Pachuca, Mexico (September 4-5).
I have attended this conference from its inception and it is bigger and better every year. The conference is held at the Autonomous University of Hidalgo State’s Poliforum at Carlos Martínez Balmori Campus. This year, the guest country will be Russia, and conference presentations and workshops will center on artificial intelligence. I like this event because of the many students who go to the conference from many Mexican colleges and universities. Most conferences are attended by professional colleagues with years of experience, but this “encuentro” is attended by bus loads of students of translation, interpreting, and other-language related fields. The conference takes place within the International University Book Fair (FUL) and its organization by my friends Mireya Ocadiz (the conference), and Marco Antonio Alfaro (FUL) gives it a unique atmosphere. If you live in Mexico, or if you want to learn more about artificial intelligence and our profession, I encourage you to attend this event.
Midwest Association of Translators and Interpreters (MATI) 17th. Annual Conference in Milwaukee, Wisconsin (September 12).
I attended MATI’s conference in Chicago last year and I was very impressed with the level of the presentations and attendees from Illinois, Wisconsin, Indiana, and other places (even Canada). I saw how the organizers went all out to make sure the conference delivered what all those attending expected. It did. My friend Cristina Green and the rest of the MATI board are doing a great job by bringing to the upper Midwest, where many important cities and colleges are located, a quality event. As a Chicagoan I could not be happier. I am looking forward to meeting all my neighbors and friends from the Midwest in Milwaukee this September.
The International Association of Professional Translators and Interpreters (IAPTI) International Conference in Timisoara, Romania (Originally: October 3-4. Postponed to October 2-3, 2021).
I go to this conference because it is IAPTI. Because it is about us, the interpreters and translators! This conference, held at Banat University in Timisoara, and this organization in general, under the leadership of my friend, the very talented Aurora Humarán and the rest of the board, present a unique viewpoint of our profession I consider priceless. It is the only international conference of this size where there are no corporate sponsors. All you see is translators and interpreters like you. Some results of this innovative approach are that the conference attracts a very important group of colleagues that stay away from other events because they are bothered by the corporate presence. This is the conference to attend if you want to learn how to work with direct clients, deal with agencies from a position of power, negotiate with corporate clients and governments, and improve your skills. The absence of agencies, corporate members, and merchants soliciting your businesses lifts the heaviness of other conferences, and fosters dialogue without having to look over your shoulder. You can attend the presentations and workshops knowing that no presenter is there to sell you anything, and it is fun to have a space like this at least once a year. IAPTI is also famous for its extracurricular activities like the traditional “Sweets from your country” and the post-conference sightseeing. If you have never been to Timisoara, stay after the conference and join us for a city tour, a visit to the beautiful Danube, and a trip to Vlad (the impaler) Dracula’s castle. See you all in Timisoara!
American Translators Association ATA 61st. Conference in Boston, Massachusetts (October 21-24).
Every year, the American Translators Association puts the biggest show on earth. More presentations to choose from, more attendees, more opportunities to network, and this time, Beautiful Boston! I enjoy attending ATA conferences because of the variety, and the many friends and colleagues I get to see every year. However, to take advantage of the conference without being exposed to the many predators that attend every year in the form of agencies, vendors, and “well-intentioned colleagues”, I pick my activities very carefully and never losing sight of the obvious presence of those who want to destroy our profession and turn it into an industry of commodities. It does not escape me that this conference is by far the most expensive interpreting and translation conference in the world, that it is always held at expensive hotels, and that Boston is not cheap. I think it is worth spending my hard-earned money (even if at the time you check in they do not even give you a bag to keep your stuff) but as I said above under “In Miami, Spring Into Action”, if your working languages include Spanish, consider going to Miami instead of Boston. For those who work with languages other than Spanish and think ATA is getting way too expensive, keep in mind that many of the presentations at the ATA conference have been presented at smaller (less expensive) conferences before. Do your homework, review other conferences’ programs, and then decide. With that warning and suggestion, if you can afford it, go to Boston and enjoy the conference. I Believe the participation of my friends, and renowned legal translators Ruth Gámez and Fernando Cuñado (from the famous blog: “Traducción Jurídica”) attending as distinguished speakers of the Law Division will make attending the conference worth.
XXIV Translation and Interpreting Congress San Jerónimo (FIL/OMT) in Guadalajara, Mexico (November 28-30).
Every year the Mexican Translators Association (OMT) puts together a magnificent program featuring well-known presenters from all over the world. Coming from a very successful sold-out XXIIICongress, with more presentations geared to interpreters than ever before, the 2020 edition will have workshops and presentations in varied, useful, and trending topics. This is the activity to attend this year for those colleagues who work with the Spanish language. Extra added bonus: The Congress is held near and at the same venue (Expo Guadalajara) and at the same time as the International Book Fair, one of the largest in the Spanish language world. Besides the professional sessions, attendees can also stroll up and down the immense fairgrounds, purchase books, listen to some or the most renowned authors in the world, or just window shop between sessions. I have been attending this event for over as decade, and I will continue to do so. I hope to see you in beautiful Guadalajara.
XXII International Federation of Translators (FIT) World Congress in Varadero, Cuba (December 3-5).
It is difficult to us, as American citizens, to visit Cuba, but this congress justifies trying to go. The last FIT Congress in Brisbane, Australia was a great experience that left me ready to attend this year’s event, and continue my uninterrupted attendance to this truly world congress. This time, the Asociación Cubana de Traductores e Intérpretes (ACTI) will be the hosting organization, and the site will be legendary Varadero. The theme of the conference is the idea that by removing linguistic and cultural barriers, translators and interpreters foster equal access, and dialogue. International attendance gives you a diverse audience and a wide variety of presenters that will make history by holding for the first time an event of this kind in Cuba. I am determined to start the process to be able to travel to Cuba in December. I certainly hope to see you there!
I know the choice is difficult, and some of you may have reservations about professional gatherings like the ones I covered above. I also know of other very good conferences all over the world, some of the best are local, regional, and national events; others are specialized conferences tailored to a certain field of our profession. I would love to attend many but I cannot. Some of you will probably read this post in a group or website of an association whose conference I will not attend this year, you will probably see me at other conferences not even mentioned here; that is likely. To those I cannot attend this year: I wish you success and productive conferences. Remember, the world of interpreting is more competitive every day and you will need an edge to beat the competition. That advantage might be what you learned at one conference, or whom you met while at the convention. Please kindly share your thoughts and let us know what local, national or international conference or conferences you plan to attend in 2020.
May 14, 2018 § 6 Comments
Globalization has created a world market where we all compete, regardless of our location. Although this has raised professional fees for some colleagues in places with small economies, it has hurt most interpreters to a different degree, depending on whether they stuck to their local economy and clients, or they went to the international market and taking advantage of new technology acquired clients they would have never even considered before globalization. In a market like the United States, with very high speed internet, thousands of airports and flights to every corner of the planet, and a very reliable infrastructure, many of us felt no downturn in our business; in fact, we benefited from the change.
Unfortunately, and without getting into politics, some recent U.S. government decisions, and later changes to the way we did business and conducted our international relations, have created a state of uncertainty, and sometimes resentment, which have affected our profession.
Some of the conferences and international events we had interpreted for many years have been cancelled; others have been moved to other countries due to the uncertainty on the admission of visitors to the United States, as the organizers avoided the risk of investing on a project that a significant segment of attendees could not attend because of their country of origin. For the same reason, many international programs at universities, non-for-profit organizations, and government agencies have been considerably downsized or postponed. The situation for community interpreters is not any better, because less foreigners in the country means less litigation and less foreign investment, which impacts court and legal interpreters; and when foreigners visit the United States less frequently, they use hospital and medical services at a lower rate. This hurts healthcare interpreters.
Faced with this reality, it was time for me to decide how I was to continue to enjoy the same income level despite the new reality we are living; and turn this poison into medicine and even generate more income than before.
Many freelancers get scared when they find themselves in this position, and their first impulse is to lower their fees to keep the clients they have, and to advertise their services at a lower fee than before. They operate under the false idea that money is the main motivator in a client decision making process.
Fortunately, my professional experience has showed me that quality trumps price in everything a client values. That is why people spend more money on a better doctor, a safer airline, and a renowned university. All have cheaper alternatives, but with the things people value the most, there is always a thought that crosses their mind: “It is more expensive but, if not for this, what is money for?” At that point I decided to raise my professional fees.
With this in mind, I carefully studied my client portfolio and classified my clients according to their business value, considering the income they produce me, how frequently they require of my services, the affinity of the type of work I do for them to my personal interests, and the prestige a certain client brings to you in the professional world. I considered a separate category for difficult clients, but to my surprise these were very few, and I needed them for my plan to work.
I immediately realized there were clients on that list I wanted to keep no matter what, and there were others that I would lose regardless of my best efforts. They were in a category where my work was not one of those services that they value the most.
I approached my clients according to how badly I wanted to keep them. If I really wanted them, I would explain this change in person when possible, or by phone or Skype if they were abroad or if their schedule could not fit me within a reasonable period of time. Next, I decided to contact the rest by e-mail on a carefully worded communication that was clear, not too long, and that ended with an open invitation to discuss this raise in more depth in person or by phone if they wanted to do so.
It would be a conciliatory email. No ultimatums, or “take it, or leave it” type of notice. I was out to make friends, not to fight with my clients. I knew that I had two things working in my favor: They already knew my work, and I already knew how they like their interpreting.
For my strategy to succeed, I needed to present my proposal to somebody with the authority to decide. Talking to somebody down the totem pole would be a waste of my time. I decided that I would only talk or write to owners of small companies or agencies, and to senior management in larger corporations, organizations, and government agencies. (There is a video on this subject on my YouTube Channel).
I drafted a talking points memo to be used with my “A” list clients when I told them I was raising my fees. The points I would make to the client had nothing to do with globalization, current American politics, or the uncertain future interpreters were facing in the United States. I recapped the successes we had in the past, and I listed some of the professional things I do for them that are not always found in other interpreting services, but I was not heavy about it. I figured that if they had agreed to talk in person or by phone, it was because they already considered me an asset to their company. It was all about the quality of my professional service and the time and effort I would devote to the success of their conferences, projects, and other events.
I lost some clients, none from the “A” list, all those who stayed with me are now happily paying the new higher fees as they are now getting a more personalized service, and because of this new practice, I have acquired new clients, who were in part, referred by my old clients who stayed with me despite the raise. We now have a better working relationship because they know more about what I do, and their internal decision making process to continue working with me made them realize my true value for their organization.
The lesson learned, dear friends and colleagues, is to face adversity with a cool mind, refuse to give in to fears and peer pressure, and with confidence and self-assurance face the problem and win. It is always better to make more money when appreciated, and an added benefit is that instead of contributing to an even bigger depression of our market, you will do your part to pull it out of the shadows of uncertainty. I now invite you to share with the rest of us what you are doing to win as a professional interpreter in this new reality of globalization and political uncertainty.