May 12, 2016 § 2 Comments
Throughout the years I have written about educating the client, I have shared with all of you my ideas as to how we can make an assignment a total success and leave the client with the unshakable idea that interpreter fees are not an expense but an investment.
Not long ago, a colleague suggested that I write about those relatively common occasions when you work for a client for the first time, he has worked with other interpreters before, and the interpreter who was in that booth before you, the only other interpreter that your client ever met, was the pits.
Obviously, we all know how the story ends if everything goes as planned: The client will love our work and will never go back to mediocrity. Unfortunately, in many cases this requires of an extraordinary effort and a lot of patience on our part.
The first thing we need to determine is whether or not the former interpreter was really bad, or it is just one of those cases where the client did not get along with our colleague.
I would begin by asking many questions about the interpreter’s performance. I would find the right questions for the specific client so that, without getting him to feel uncomfortable, the following question marks get an answer: Was he professional? Was he honest? Did he know how to interpret? Was he good at problem solving and communication? Then, I would ask around. Talk to the client’s staff; seek their opinion. Ideally, if the equipment company is the same one they had in the past, ask the technicians. They always know what is going on.
If you do all of this, and your conclusion is that the interpreter was not a bad professional, and that the only problem was a conflict of personalities with the client, then you will have to do very little as far as educating the client on how to furnish materials, finding the right location for the booth, discussing speaker’s etiquette, and so on. In this situation your challenge will be to either adjust to the particular tastes and demands of the client (to me this is not the best scenario) or, if possible, find common ground with the client, get him to trust you, and develop a professional relationship based on honesty and mutual respect.
On the other hand, if you conclude that the last interpreter was incompetent, the first thing you will need to figure out is why he was bad. It is only then that you can start the client’s education.
Interpreters are bad or mediocre for many reasons, but some of the most common ones are: (1) They work for an agency that despises quality and is only concerned with profitability; (2) They lack talent or knowledge about the profession; (3) They worked under bad conditions, such as poor quality equipment or alone in the booth; and (4) They were afraid.
If the prior interpreter worked for one of those agencies we all know, and you are now working with the client through another agency, the education must emphasize the fact that not all agencies provide a mediocre service, which usually includes mid-level to low-level interpreters. That you, and all top-notch professionals would never work for such a business, because you only keep professional relationships with reputable interpreting agencies who take pride on the service they provide, including very well-paid top interpreters with significant experience. If you happen to be working with a direct client, then take advantage of this opportunity to sing the praises of eliminating the middleman. Go into detail on the way you prepare for an assignment, how you choose your team of interpreters, and make sure that the client knows where every cent of the money he is paying you goes. Only then you will be able to prove him what we all know: interpreters make a higher fee when working directly with the client, and the client spends less because the intermediary’s commission is eliminated.
If you determine that the interpreter who was there before you, was an individual who did not have enough experience, preparation, or frankly, he did not have what it takes to be a real professional interpreter, explain this to your client and take this opportunity to educate him on the qualities that are needed to work in the booth. Show him all the years of experience and preparation that have allowed you to work at your present level, share with him the complexities of the interpreting task; convince him of how an ignorant individual could never do the job correctly; and finally, tell him that interpreting is like singing or dancing: It is an aptitude a person is born with and it needs to be developed and improved. Try to convey the fact that there is something else, difficult to put into words, that interpreters are born with.
When you conclude that the previous interpreters had to work under bad conditions, you must explain to the client the importance of having the appropriate environment for an impeccable rendition. Explain how the interpreter cannot do his job if, due to the poor quality of the interpreting equipment, he cannot hear what the speaker said. Convince him of placing the booth where the interpreters can see and hear everything that will be going on. Make sure that the client understands that there are many ways to save money during a conference: a different caterer or at least a menu less ostentatious; a different ground transportation service; a less expensive band for the dance; but never a lesser quality interpreting and sound equipment; never a lesser quality, cheaper interpreter team, because this is the only expense that will make or break a conference. A conference with the best food, at the most magnificent venue, with a sound and interpreting equipment that does not work, will be a failure. The audience will not be able to hear or understand the speaker they paid for and came to see. They will come back to a second conference when the food was prepared by the second best chef in town, or the event took place in the second nicest convention center, but they will never be back to a second conference when they could not understand what the main speaker said during the first one because the equipment did not work, or the interpreter was exhausted from working alone in the booth. The client needs to hear this to be able to understand the importance of your working conditions.
Finally, when your conclusion is that the interpreter did a mediocre job because he was afraid, then you have to explain this to the client, and educate him on the benefits of having experienced interpreters in the booth: Professionals who have been through it all, and know how to prevent an incident or solve a problem. Tell the client how these interpreters exude confidence and will never have a panic attack on the job. Make it clear to your client that interpreting for a famous individual or on a difficult subject is intimidating, and only self-confident professionals can assure the success of an event of such magnitude.
In many ways, getting to the assignment after the client has gone through a bad experience will help your cause. You will find a more receptive individual, and you will have a point of reference; something to quote as an example of the things that should not happen. I now invite you to share your comments and suggestions about other ways to take advantage of this type of situation when you come to the job as a second choice because the first one did not work out.