August 15, 2018 § 9 Comments
Have you noticed mediocre agencies always say: “unfortunately, your fee is way over the budget this client has for the event”? This seems to be the answer I get most of the time, even from the big multinational interpreting services agencies, and it is the main reason I reject an assignment offered.
It makes me wonder how those huge multinational agencies, worshipped by their colleagues in the “industry”, who claim to be service providers to the biggest corporations and organizations in the world, can be as big and profitable as their financial statements show, (and believe me, thanks to public litigation records from lawsuits involving some, market share values, and their own bragging about their success, we know they are turning profits never seen before) when according to their conversations with interpreters, our fees are almost always above their clients’ budgets for their main, once-a-year conference, launching of a new product presentations, multi-million dollar fundraisers, or award ceremonies. I find it difficult to believe these agencies would only work with “starving” clients.
The main issue is how these agencies’ clients decide on a budget for their events. I would think that corporations have little knowledge about interpreting services, and for that reason they go to language service agencies to find out about interpreting costs, just as they go to the caterer for information on the cost of food, or to the hotel to see how much it costs to rent a ballroom for the weekend. The agency informs the client or event organizer how much interpreters will charge, and what else they need to factor in (equipment, booths, technical support) before determining the amount needed for interpreting services. The agency tells the client what interpreters will cost. Then, armed with all necessary information, the corporation of association sets a budget. It is not the other way around.
The problem is that agencies want to pay interpreters very little so they can have great margins, and they tell their clients they can get interpreters for very low fees; even when the agency knows they will never get the best human talent for such a tiny paycheck. They have offered lower quality interpreters willing to work for below market non-professional fees.
If an ignorant client contacts the agency and tells them they want an interpreter for no more than a certain amount, and the amount is below prevailing professional interpreter fees, that is the time for an agency to educate the client and tell them: “…sorry, but a team of interpreters would cost you such and such professional fee per interpreter per day…” and then explain that interpreters charge by the day, that every time they are retained to work four hours or less, they must be paid for half a day, unless the four-hour (or less) assignment encompasses both morning and afternoon hours, because in that case interpreters need to be paid for a full day since they cannot generate any other income on that day. During this conversation, an agency interested in quality interpretation would add: “…by the way, half days are handled this way…”
Then, if the event requires interpreters from out of town, the agency must make it very clear to the client these interpreters will charge at least half of the full-day fee for each travel day. Finally, the agency should clarify that, separate from their fees, these out-of-town professional interpreters will need for the client to cover their travel costs: travel, lodging, in-town transportation, and Per Diem.
At the beginning, these agencies may have to sacrifice part of their margin, but in the long run they will turn more profitable than those who turn their backs on the interpreting profession and embrace the low-quality ranks of the so-called “industry”, because their clients will notice the difference in the quality of the service and will go back to the same agency time and again. These are the agencies interpreters look for. These are the real interpreting services agencies. I would like to hear your ideas on this issue, and please share any relevant experiences you had.
January 20, 2015 § 6 Comments
We are in award season again!
This is the time of the year when most arts and sports associations honor the best in their profession during the past year. We just recently watched the Golden Globe Awards to the best in the movie and television industry according to the Hollywood foreign press; a few weeks earlier we saw on TV how a young American college football athlete received the Heisman Trophy, and in the days and weeks to come we will witness this year editions of the Academy Awards, Emmys, Grammys, and many others. It is true that most of these ceremonies are held in the United States, and for that reason, they are primarily in English. For people like me, the American audience, enjoying one of these shows only requires that we turn the TV on and watch the program. This is not the case everywhere in the world. There are many sports and movie fans all over the world who want to be a part of the whole award experience. The broadcasting companies in their respective countries know that; they understand that this is good business for their sponsors back home, so they carry the ceremony, in most cases live, even if it means a broadcast in the middle of the night.
The English speaking audience does not think about all the “little” things that a foreign non-English network has to do in order to provide its audience with the same experience we enjoy in the United States, Canada, the United Kingdom, and other countries where most of the people watching the broadcast will speak the same language that will be primarily spoken during the program: English.
As interpreters, even if we watch from an English speaking country, we know that there is a language/cultural barrier between those participating in the show and the audience watching at home. We know that an awards ceremony like the ones described above, can only be successful worldwide because of the work of the interpreters. We understand that without that magical bridge that interpreters build with their words there cannot be an Oscar Ceremony. Many of us have worked countless events where interpreters have to interpret live from a radio or television studio or booth. Even those colleagues who have never interpreted an award ceremony for a television audience have rendered similar services when interpreting live a televised political debate, or a live press conference that is being broadcasted all over the world. We all know that the interpreter plays an essential role in all of these situations.
Due to the complexity of this type of event, I was very surprised when a few days ago I turned on my TV to watch the ceremony of the Ballon d’Or on American TV. For those of you who are not very familiar with sports, the Ballon d’Or is the highest award that a football player (soccer player for my friends and colleagues in the U.S.) can receive from FIFA (the international organization that regulates football everywhere in the planet)
Because I was at home in Chicago, and because most Americans do not really follow soccer (football for the rest of the world) the only way to catch the ceremony live was on Spanish language TV. Unlike English speakers, Spanish speakers in the United States are as passionate about football as people everywhere else, so games and special events are always broadcasted by one of the Spanish language networks that we have in the U.S.
This time, the broadcast of the ceremony was on the Spanish language channel of Fox Sports, and to my dismay, instead of having interpreters in the studio, like most networks do, the channel used two of their bilingual presenters/commentators to convey what was happening in Switzerland where the ceremony was taking place. Because football is truly an international sport, there were many different languages spoken by the participants in the awards ceremony: English, Spanish, Portuguese, French, Italian, Japanese, German, and others that at this time I cannot recall. The feed of the ceremony had the original audio, but it was at the lowest possible volume. We could see how the original broadcast had interpreters for all those who needed them in the auditorium and for all those who were watching on TV (I suppose) all over the world. Unfortunately, in the United States we did not get the benefit of the professional interpretation; instead, we got one of the sports presenters’ rendition, not terrible, but incomplete, and in the third person, coupled with constant and extremely annoying interruptions by the second presenter (who probably speaks less English than his colleague) with comments and statistics that got on the way of the speeches. In other words, they deprived us of the well-planned and rehearsed event that the rest of the world watched, and instead, we had to settle for (1) incomplete renditions, a total lack of localization and cultural interpreting to put concepts in context (because it is not enough to know the language to convey the message in a proper manner to a specific and culturally diverse audience) and (2) comments and “explanations” totally irrelevant to the events we were watching on the screen. I am sure this sports presenter knows his football, but a lack of understanding of what is being said in that precise moment always renders the most accurate comment annoying when the audience can see that it has nothing to do with the things happening on stage.
Now, I know that the two sports commentators had the best intentions; I even think that it was hard for them to do the broadcast, and I have no doubt they tried their best. The problem is, dear friends and colleagues, that the network, a very wealthy one, either decided to save some money by using their own “talent” instead of retaining the services of two professional interpreters, or they think so little of the message that their audience should be able to understand during an event of this importance, that they see no difference between the job their sports commentators did and the rendition by professional interpreters. I think that in a globalized market where people see and hear what happens everywhere in a matter of seconds, broadcasting corporations need to be more careful and understand that the job of a presenter is very different from the job of the interpreter. Moreover, the audience knows. They can tell the difference between an event with a real professional interpreter who is interpreting a press conference, a political debate, or a boxing match, and these sad situations where the people charged with the responsibility to convey what is being said are not equipped to deliver the results. All we are asking the broadcasters is to let the interpreter do the interpreting. Nothing more.
I invite you to share with the rest of us other situations where you have witnessed a bad rendition on a radio or TV broadcast, and to tell us about the current situation in your local market. We want to underline the mistakes, but we also want to recognize those local companies who are doing the right thing and retaining you to do these live interpreting assignments.